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ShopWiki Names Cumming CEO

ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.

ACMA to USPS: Be Very Concerned About Catalog Circ Cuts

The executive director of the American Catalog Mailers Association (ACMA) told a congressional subcommittee that the U.S. Postal Service should be very concerned about many catalogers who have been forced to cut prospect mailings due to exorbitant postal rate increases.

Marc USA Appoints Galatis DR Marketing Manager

Marc USA has hired Jon Galatis as manager of direct response marketing.

Agencies

Tranzact Closes on Sale to Veronis Suhler

Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

Agencies

Atkins Coupon Campaign Catches Viral Halo Effect

When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Chrysler Brand to be King of ‘Payne’ in November

A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November.

Agencies

FedEx Extends NBA Marketing Partnership

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

Hallmark Channel Promotes White to SVP of Marketing

Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.

Agencies

Meet the Broker: Jennifer Luposello

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Agencies