Chief Marketer Staff

• Loose Cannon: Seven Days in November

  The “week in advance” calendar is a government-and-industry-publication staple. These listings are written with an earnestness which is almost endearing, given that most of the events offer all the thrills of a PowerPoint presentation on quarterly soybean production levels.

  What follow are several DM-related events that may have been overlooked by listings compilers.

• Agencies

  Unilever Hyped Health to Refresh Brands

  Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.

• Agencies

  Aflac, Office Depot Team Up on NASCAR Circuit

  Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.

• Agencies

  FEARnet, Sony Launch Shocker Web Series

  Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.

• Agencies

  Better Homes and Gardens Magazine Co-Sponsors 15-City ‘Green’ Tour

  Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.

• Kimberly-Clark Launches Alien-Friendly Consumer-Generated Video Contest

  Kimberly-Clark Professional is soliciting from the public consumer-generated videos that imagine the bathroom habits of aliens. The contest closes at the end of next January.

• News Brief

  Nestle Purina PetCare Co.: is partnering with mobile entertainment network Limbo to sponsor free daily text messages to pet lovers.

• Listline e-Newsletter 11/02/07

  This list of 23,608 general contractors and subcontractors is available
  from American Contractor Exam Services

• Agencies

  OfficeMax Income and Sales Rise

  OfficeMax Inc. posted net income of $49.9 million for the third quarter, an increase over net income of $31.4 million in he prior year.

• Agencies

  Federal Agencies Issue Rules on Identity Theft

  The Federal Trade Commission and six federal financial regulatory agencies have sent to the Federal Register for publication final rules on identity theft “red flags” and address discrepancies.