Chief Marketer Staff

• Bridgestone To Sponsor Super Bowl Halftime Shows

  In its rookie season as a National Football League sponsor, Bridgestone Firestone Tire is looking to have a big impact as title sponsor of the Super Bowl halftime show.

• Weather Channel Store Boosts Brand Online

  Responding to its viewer base, The Weather Channel has created an online store for branded products

• News Brief

  IZZE: sparking juices are getting a new look this holiday season. The brightly colored packaging for the four-packs of 8.4-ounce cans will be swapped for a simple silver one for a limited time.

• Agencies

  Online Marketer Set to Try Offline Tactic Next Year

  Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men’s neckwear.

• Agencies

  Slow-Growing Site Offers Connectivity Equipment

  In 1997, Tony Casazza, president of Atcom Services Inc. — a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems — decided he wanted to become an online retailer in this budding industry.

• Agencies

  Seven Basic Tips for Finding Successful Lists

  You’ve read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion.

• Listline e-Newsletter 11/07/07

  Lake Group Media Inc. has been chosen to manage the Missionary
  Association of Mary Immaculate’s donor file

• Agencies

  Advo Acquisition Boosts Valassis’ Fortunes

  Valassis saw its third-quarter revenue jump from $248.9 million a year ago to $607.2 million during the quarter just ended. But nearly all of this increase reflects $348.9 million in revenue generated by Advo, which Valassis acquired on March 2.

• Agencies

  D&B Acquires CDI Provider Purisma

  D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.

• Agencies

  Direct Sales, Free People Brand Lead Growth At Urban Outfitters

  Clothier Urban Outfitters reported $379.3 million in third quarter revenue, up from $308.4 million a year earlier. The company did not report its net income for the quarter.