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U.S. Online Ad Budgets up 28% This Year: eMarketer

Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.

Agencies

Meet the Broker: Alec Waluschka

Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.

Listline e-Newsletter 11/08/07

A total of 366,163 individuals who joined a movie club are named.
Instead of renting movies at video stores they have films shipped to
their homes.

Agencies

Lawmakers Call for Hearings on DoubleClick-Google Merger

A dozen Republican lawmakers in the U.S. House of Representatives are calling for congressional hearings to be held on the proposed acquisition of online advertising concern DoubleClick by search giant Google.

Digital

AOL to Acquire Quigo Technologies

AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports.

Agencies

Nearly 9% of Holiday Returns Will be Fraudulent: NRF

Retail loss prevention executives anticipate that nearly nine percent (8.93%) of holiday returns will be fraudulent, up slightly from 8.67% last year, according to a National Retail Federation survey.

Agencies

FTC Settles Six Cases of DNC Registry Violations

The Federal Trade Commission has settled six cases and levied nearly $7.7 million in fines against companies and individuals accused of violating the requirements of the National Do Not Call (DNC) Registry.

Agencies

Quebecor Sells 29.9% of Europe Operations to RSDB

Quebecor World Inc. is selling a 29.9% interest in its European operations to RSDB Group for 240 million Euros ($341 million).

Agencies

Online Game lets Players Create a New Dew

Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.

Circuit City Merchandising and Marketing Exec Steps Down

David L. Mathews, Circuit City’s executive vice president of merchandising, services and marketing, is leaving the retailer after less than a year in the position.