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Mercado SEO Feature Geared For Online Catalogs

Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.

Email

MailChimp Unveils A/B Split Test Feature

MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests.

Digital

Advertisers Under-use Optimization Technology: Jupiter

While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.

Agencies

PC Mall Adds $50 Million To Credit Facility

PC Mall Inc. has added $50 million to the $100 million credit line it currently holds. The Torrance, CA-based company did not indicate what it might use the additional credit for, nor, indeed, whether it had definite plans to do so.

Agencies

Rite Aid To Sponsor World Racing Group Events

Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

Wal-Mart, P&G Top ‘Best” List in PoweRanking Survey

Wal-Mart and Procter & Gamble rose to the top of the charts once again as the “best of the best” in Cannondale Associate’s annual survey of retailers and manufacturers.

Food Network Ups Fogelson to VP of Marketing and Brand Strategy

Food Network has promoted Susie Fogelson to vice president, marketing and brand strategy, a new position.

Online Shoppers Like to Take Each Other’s Word: Study

About 65% of online customers can be classified as “social researchers,” interested in and motivated by the peer reviews of products and services that they find on Web shopping sites, according to a new study.