Chief Marketer Staff
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Agencies
PRIMARY CARE
A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer
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Agencies
Data for Dollars
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),
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Agencies
Nissan Heads North
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.
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Correction
An article in the October issue Sticky Situations misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination.
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Lamar Steps Down as McDonald’s CMO
McDonald’s yesterday named company veteran Neil Golden as its new senior vice president and chief marketing officer.
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Listline e-Newsletter 11/30/07
This master file has more than 1.2 million e-mail addresses for
consumers who spent at least $125 for healthcare screenings -
Agencies
KFC Launches Holiday Photo, Video Contest
To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.