Chief Marketer Staff
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Agencies
Digital Directive
Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.
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Soft Soap
Quick, what’s the longest story ever told? If you answered daytime drama The Guiding Light, then Procter & Gamble has done its job. The company originally
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Agencies
PRIMARY CARE
A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer
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Agencies
E-mail for Unmentionables
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.
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Agencies
Data for Dollars
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),
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Agencies
Nissan Heads North
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.
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Agencies
Bank of America: Used Car Dealer?
They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3
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Lamar Steps Down as McDonald’s CMO
McDonald’s yesterday named company veteran Neil Golden as its new senior vice president and chief marketing officer.