Chief Marketer Staff

• Straight Out of Harlem

  Rapper 50 Cent’s Latest album Curtis helped him win the World’s Best Selling Artist Award (at the World Music Awards last month), which is determined

• Correction

  An article in the October issue Sticky Situations misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination.

• Agencies

  Good Deeds

  Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

• Agencies

  A Direct Visit From St. Ridic-o-las

  ‘Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What’s with all these strange upstarts?

• Agencies

  Bear Market

  Direct marketers are spending a little more. They’re focusing on existing customers and mailing to in-house lists. So things should be looking good, right?

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

• Miller Takes a Stand on Seats

  Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

• Agencies

  Nissan Heads North

  After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.

• Agencies

  And the Winners Are

  As I type this, the lights have just flickered out in my jack-o’-lantern, which means it’s time to pore over the holiday catalogs. Between Labor Day and

• Agencies

  Leaving Us Flat

  Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services