Chief Marketer Staff

• Agencies

  Those Wacky COOs

  Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

• Agencies

  Prime Rating

  Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

• Miller Takes a Stand on Seats

  Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

• Agencies

  Cleaning Up

  Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they’re

• Agencies

  E-mail for Unmentionables

  While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.

• Agencies

  Nissan Heads North

  After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.

• Agencies

  Happy, Happy

  We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we’re paraphrasing Damon Runyon. But Runyon makes

• Agencies

  Bank of America: Used Car Dealer?

  They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3

• Correction

  An article in the October issue Sticky Situations misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination.