Chief Marketer Staff
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Challenges Ahead for McDonald’s CMO Successor
McDonald’s Vice President of Marketing Neil Golden will have his work cut out for him next April when he takes over as the company’s new chief marketing officer, experts say.
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Fortuitous Mistakes
As Marketers, we make all kinds of mistakes. We may not care to admit it, but on average even the best measurable marketers are right only about a third
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Agencies
Urban Refuge
An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters
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A Bear Story
Patty Odell shares a curious tale
of a wily bear and good customer
service. -
Agencies
Cleaning Up
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they’re
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Agencies
BIGGER, NOT BETTER
I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It’s a mistake to characterize
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Voice Lessons
At first glance, building a word-of-mouth marketing campaign around a low-cost-to-free phone service would seem about as complex as organizing a one-car parade.
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Correction
An article in the October issue Sticky Situations misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination.