Chief Marketer Staff

• Agencies

  Secret Weapon?

  The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

• Agencies

  Community With Characters

  If you love or chances are you’ve visited one of the endless Web sites devoted to the shows. Perhaps you’ve even blogged about what might happen next

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

• Soft Soap

  Quick, what’s the longest story ever told? If you answered daytime drama The Guiding Light, then Procter & Gamble has done its job. The company originally

• Miller Takes a Stand on Seats

  Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

• Agencies

  And the Winners Are

  As I type this, the lights have just flickered out in my jack-o’-lantern, which means it’s time to pore over the holiday catalogs. Between Labor Day and

• Agencies

  Nissan Heads North

  After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.

• Agencies

  Happy, Happy

  We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we’re paraphrasing Damon Runyon. But Runyon makes

• Fortuitous Mistakes

  As Marketers, we make all kinds of mistakes. We may not care to admit it, but on average even the best measurable marketers are right only about a third

• Agencies

  Prime Rating

  Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.