Chief Marketer Staff, Author at Chief Marketer

Meet the Broker: Chris Ragusa

Today we meet Chris Ragusa, president of Estee Marketing Group Inc., based in New Rochelle, NY. Regusa is an owner/broker.

Belardi/Ostroy has been appointed list manager for women’s apparel marketer Coldwater Creek Inc. The appointment covers the Coldwater Creek master file with 1.5 million buyers from the last 12 months; plus an enhanced master file. It also includes separate files for the Northcountry, Elements, Spirit and Gifts to Go catalogs, as well as a Canadian customer file.

Agencies

Connecticut Eyeing Do-Not-E-Mail Registry

Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.

Airgas Acquires Pacific Diazo Products

Airgas Inc., a direct marketer of industrial gases, has acquired Pacific Diazo Products Inc., for an undisclosed sum.

MBS Managers Buy Out Order Processing Operation

The management of MBS, a direct marketing services company, has bought out the company’s order processing operations.

Harte-Hanks Names Shepard Executive VP

Harte-Hanks Inc. has named Doug Shepard executive vice president and chief financial officer.

TracyLocke Wins National Promotion Work for MasterCard

MasterCard Worldwide has named TracyLocke as its agency of record for U.S. national promotions.

WWE Stars Help ‘Rock the Caucus’ in Iowa

World Wrestling Entertainment is using a trio of its star performers in tandem with Rock the Vote, a non-profit group dedicated to engage young people in political advocacy to spur Iowa high school students to participate in tonight’s Democratic and Republican Caucuses.

Agencies

Borders Supports Resolutions with In-Store Events

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

News Briefs

CADBURY SCHWEPPES AMERICAS BEVERAGES: is launching “Float” extensions for its A&W Root Beer and Sunkist brands. The new products will recreate the foam and taste of an ice cream float in 12-ounce vintage-style glass bottles. The new flavors are available now in both single servings and four-packs.