Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  A recent remailing by Neiman Marcus of its Christmas book included two other catalogs polybagged with it. The company offers free shipping on orders over $150

• Listline e-Newsletter 1/2/08

  Macromark Inc. has been appointed to manage Thane Direct’s Canadian
  customer file. It names 88,711 household appliance buyers who spent $100
  to $260 in response to an infomercial.

• Digital

  Docdata N.V. Acquires Contributie Services

  Docdata N.V., a Dutch online marketing services company, has acquired Contributie Services B.V., an Internet services and payment processing firm.

  Terms were not disclosed.

• Agencies

  CVS Shutters Mail Order Center, Axing More Than 400 Jobs

  CVS Caremark Corp. will eliminate more than 400 jobs when it shutters a Phoenix mail-order prescription center next week, according to wire service reports.

• Digital

  Reel Estate Services Buys Boomj.com

  Reel Estate Services Inc. has acquired Boomj.com Inc., an online marketer and social network, for an undisclosed sum.

  Boomj’s top executives will remain in place.

• Eddie Bauer Prepays $20 Million of Loan

  Eddie Bauer Holdings Inc. said it has made a voluntary prepayment of $20 million on an existing term loan to Goldman Sachs Credit Partners and JP Morgan Chase Bank.

• Agencies

  PromoWorks, Mobile Media Unveil Joint Venture

  PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

• Agencies

  Coca-Cola Makes Moves with ExerciseTV

  Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.

• Club’s Penguins Raise Cold Cash for Charities

  A 10-day charitable campaign in Club Penguin, the Disney-owned online world aimed at kids and pre-teens, has produced a pile of virtual coins worth about $1 million very real dollars.

• Online Political Ads Lack Audience: Survey

  If Chuck Norris endorses Mike Huckabee in an online video, does he make a noise? According to a new study by Harris Interactive, not as loud as you might think.