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Chief Marketer Staff

  • Commerce Planet to Acquire Value Direct

    Commerce Planet Inc. will acquire Value Direct and retain key employees as members of its management.

  • Digital

    Oversee.net Purchases Domain Manager Moniker

    Oversee.net has bought Moniker, an online domain asset management company, from Seevast Corp., an operator of online ad networks, for an undisclosed sum.

  • Digital

    Elite Island Taps Ciber

    Elite Island Resorts has chosen Ciber Inc. to develop commercial Web sites for its properties.

  • People in the News

    ValueClick Inc. has promoted David Yovanno to chief operating officer of U.S. media. He most recently served as general manager of U.S. display advertising.

  • Three B-to-B Files Go to Statlistics

    Canon Communications, Hispanic Business and Quartermaster have awarded management of their lists to Statlistics.

  • Agencies

    Lifetime Sends Women Waving Bras into NYC

    Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”

  • Dale and Thomas Runs Super Bowl Popcorn Play

    Dale and Thomas Popcorn drafted two sports celebrity popcorn gourmands to create new flavors in a promotion to pump up its sales for the Super Bowl.

  • Connecticut Eyeing Do-Not-E-Mail Registry

    Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.

  • Nike Bauer Auctions NHL Winter Classic Gear

    Retro skates and sticks used by Pittsburgh Penguins and Buffalo Sabres players during the outdoor National Hockey League Winter Classic game on New Year’s Day will be auctioned by Nike Bauer Hockey to buy hockey gear for underprivileged young players.

  • News Briefs

    FRIENDLY’S: has hired Zimmerman Advertising, an Omnicom Group company, as the agency of record for its $25 million account following an extensive search. The agency’s responsibilities will include strategic planning, creative, media and production services.