* Coldwater Creek
* Barron’s
* 10Percent.com
* FAA Air Men OSHA Data
* Who Remembers Me
* Eli Journals Microsoft Technology E-mail
* FarmTek Equine Supply
* Sports Enthusiasts Database
LISTS UNDER NEW MANAGEMENT
Coldwater Creek
Belardi/Ostroy has been appointed list manager for women’s apparel marketer Coldwater Creek Inc. The appointment covers the Coldwater Creek master file with 1.5 million buyers from the last 12 months; plus an enhanced master file. It also includes separate files for the Northcountry, Elements, Spirit and Gifts to Go catalogs, as well as a Canadian customer file. Buyers spent an average of $120 per order. As a participant in the American List Exchange (ALEXA) Coldwater Creek offers additional data available for list exchanges. Millard Group Inc. was the prior manager.
Selections: Hotlines, Web only buyers, purchase amount (ranges), average/last purchase, product, product tied to recency, gender, state/SCF/ZIP
Price (master file) $115/M (base)
Contact: Belardi/Ostroy ALC, Kathy Hermann (212-381-1724; kathyh@belardiostroy.com)
Barron’s
Dow Jones & Co. has enlisted Statlistics to manage Barron’s circulation file. These 226,612 subscribers are investors and financial professionals. An average subscriber is 57 with a $403,000 household income and $4 million net worth. Seventy-nine percent are college educated. About 45% of subscribers hold high-level management positions and 34% are retired. ALC Data Management formerly handled the Barron’s list. ALC continues to manage the Wall Street Journal’s subscription file.
Selections: Hotlines, home/business address, gender, renewals, source, phone number state/SCF/ZIP
Sample usage: BusinessWeek, Cato Institute, Coalition to Salute, Conde Nast, Financial Times, Intelligent Investor Report, Investor’s Business Daily, Morningstar Inc., Teaching Co., The Economist, Time Inc., Value Line Inc.
Sample tests: American Cancer Society, American City Business Journal, Camarda Financial Advisor, City Harvest Inc., E-Trade, Economic Advice, International Monetary Fund, Investor Protection Association, Jumping Brook Country, Maserati, Museum of Modern Art, New York Times, New York University, Online Trading Academy, Turbine Truck Engines, United Way of America
Price: $175/M
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; m.fernbach@statlistics.com)
10Percent.com
Village Lighthouse Inc. recently retained ALC Data Management to oversee a list of 207,000 customers from 10Percent.com, a Web site that targets gay and lesbian consumers. The average sale was $45 for books, movies, music, clothing, greeting cards, calendars and other products. No telemarketing is allowed. The prior manager was Metamorphics Media.
Selections: Hotlines, DVD buyers, fitness buyers, personal care buyers, state/SCF/ZIP
Sample Usage: Instinct Magazine, LPI Media
Price: $115/M
Contact: ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com)
FAA Air Men OSHA Data
Kroll Direct Marketing Inc. recently assumed management OSHA Data’s list of 844,804 pilots, control tower operators, dispatchers, navigators, flight engineers and mechanics certified by the Federal Aviation Administration. The former Pilots and Active American Pilots master files have been combined. This data has been compiled from public records. The prior manager was Mal Dunn Associates, which now known as Dunn DataCo Inc.
Selections: Gender, state/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; gwen@krolldirect.com)
NEW LISTS
Who Remembers Me
E-mail addresses are available for more than 250,000 U.S. and 85,000 Canadian consumers who registered online at Who-Remembers-Me.com. Members of this social networking Web site can search for and contact old friends and acquaintances from schools, religious organizations, clubs and other ways.
Selections: Age range, gender, hotline, search categories, Canadian, ZIP
Price: $150/M
Contact: TMA List Brokerage & Management, Jessica Sampson (703-547-4979; jsampson@tmalist.com)
Eli Journals Microsoft Technology E-mail
This e-mail address master file offers more than 215,000 e-mail addresses for subscribers to various newsletters that focus on Microsoft technology. This audience includes networking and computer professionals, application developers, executives, managers and office workers. The average subscription goes for $207. Direct mail and the Internet are the sources.
Selections: Number of employees, gender, home/business address, journal title, recency, SIC Code, state/SCF/ZIP
Price: $210/M
Contact: Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
FarmTek Equine Supply
Some 33,000 buyers of equestrian products are identified on this list of 33,000 names. This file reaches stable managers, breeders, trainers, veterinarians and others involved with horses. Products sold include indoor horse arenas, heating and ventilation systems, lighting, fencing, buckets, hay feeders and pest control. The average unit of sale was $550 generated via catalog.
Selections: Sales volume, company size, job function/title
Price: $120/M
Contact: Direct Media Inc., Scott Kozlowski (203-532-2450; skozlowski@directmedia.com)
Sports Enthusiasts Database
More than 13 million names from the last 24 months have been assembled. The file incorporates mail order transaction data from multiple sources. Forty percent of these individuals are women. Inquiries for telemarketing will be considered.
Selections: Hotlines, mail order buyers, type of sport, age, gender, income, presence of children, dwelling type, direct response indicator, state/SCF/ZIP
Price: $80/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; jcontreras@boutiquelistservices.com)
