This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”

This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased after implementing the tool. Product detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to […]

From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A.   Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business.  […]

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off […]

When I started working with marketers in the early 2000s, they were advertising on fewer digital channels than today, and there were fewer nefarious challenges, like fraud and malicious advertising attacks. But brand marketing has gotten more challenging over the years. Today, marketers expect their partners to monitor and measure viewability, engagement and conversions, because […]

As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.