This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with clarity. From accelerating customer research and refining messaging to creative […]

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.

The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]

Disney spent a bulk of its earnings call Wednesday talking about the announcement of a new theme park resort opening in Abu Dhabi, but streaming continued to generate momentum as the House of Mouse gets ready for a big test with ESPN going direct-to-consumer in the fall.

Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.   […]

Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.

Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target.   The party supplies brand made […]

It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.