Patty Odell
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Agencies
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
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Social
A Lesson in Pairing Influencers + Social Media Giveaways
Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.
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3 Constants When Marketing to Millennials
Marketing to Millennials is a challenge since they have different likes. Here you will learn, from a Millennials himself, three constants you can count on.
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Agencies
World’s Top Marketers Offer 10 Tips
Yes, we all want to hear from the world’s top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.
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Social
Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.
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Agencies
McDonald’s Tests McDelivery Home Delivery Service
McDonald’s is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering.
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Agencies
Will Amazon’s Dash Button Change CPG Marketing?
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.
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Agencies
How and Why Americans Grocery Shop
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
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Agencies
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
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Agencies
For Bud Light, “No” Means a Damaged Brand
The Bud Light “Up for Whatever” campaign came under attack after a thoughtless scroll was added to the bottle’s labels.
