Patty Odell
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7 Content Marketing Tools
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.
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“Fem-vertising” Proves Skyrocketing Effectiveness
“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.
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Is the “Agency of Record” Model Outdated?
Has the “Agency of Record” model been replaced by “project” work? This article gives us some insight from both agency and brand experts.
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Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
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And the 2015 PRO Awards Finalists are …
Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.
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Puppies Delivered by Drone?
The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.
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A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company’s rebranding and data.
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National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
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6 Must-Have Players for Your Content Marketing Team
Here are six key roles you’ll want to fill to create a winning content marketing team.
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Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
