National Guard Sports Sponsorships Under Scrutiny

Posted on by Patty Odell

sports sponsorshipsThe National Guard spent $49.1 million on professional sports sponsorships last year. The military has long advertised at sporting events and during sports broadcasts as a way to reach potential recruits. But the deals are coming under scrutiny over what is true goodwill—inviting several Guardsmen onto the field—and what is pure advertising to help the Guard bring in new recruits. We get the details here.

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