Patty Odell
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Agencies
A Conversation with Home Depot’s Frank Blake
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
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Agencies
Does Your Content Marketing Resonate?
This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!
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Agencies
A How-to on Using Video Marketing to Reel ‘Em In
Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
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Agencies
Attention Marketers: Drop the F-Bomb and Don’t Apologize
These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.
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Agencies
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.
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5 Reasons Why You Should Attend PROMONext: June 16 NYC
Content you won’t find anyplace else from brand speakers: Johnson & Johnson, Arm & Hammer, Ford, Snyder’s-Lance, Heineken at PROMONext June 16, NYC.
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Agencies
Pinterest Wants More Men
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
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Agencies
CNN Opens Content Marketing Studio for Advertisers
CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
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Agencies
7 Keys to Marketing to Baby Boomers
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.
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Agencies
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
