Patty Odell, Author at Chief Marketer

10 Hot Tips to Turn Creative Ideas into Reality

This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.

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Unilever’s Keith Weed on how his Massive Marketing Department Churns

Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations.

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New App Pays Selfie Takers for Consumer Insights and Ad Opps

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

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Walgreens Tests Exercise Wearables to Reward Loyal Customers

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?

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Less TV, More Emojis and Apps when Marketing to Millennials

This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.

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Q&A With GE’s New CMO, Linda Boff

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

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Making the Most of Networking at Conferences

We all know that attending a conference can be a great place for learning and networking. Here’s 7 hot tips to make your time more productive.

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Domino’s Pizza with a Side of $1,300

Free publicity, especially when it’s positive, is a real gift for any brand. Domino’s Pizza gave a reward to a man who returned $1,300 hidden in a wings’ box.

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Social Media Advertising is Booming Worldwide

Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.

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Next Target for Marketers: Wealthy Black Consumers

A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.