Patty Odell, Author at Chief Marketer

Snickers Tests Mood Targeting

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

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CMOs Share Top 20 Big Ideas for 2016

CMO.com has provided a roundup of the 20 top big ideas for this New Year.

Top Traits to Build a Strong Team: Infographic

This infographic identifies 9 characteristics that make up a great team. It offers plenty of suggestions, ideas and tips to create your own winning team.

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Clients Don’t Trust Agencies When it Comes to Social

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

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Heineken “Cities” Campaign Lights Up SF Bay Bridge

Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

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4 Tips to Keep Top Creative Talent Happy

Forbes opines that when agency creative talent jumps to the client side they find that the grass is not always greener.

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10 Marketing Trends for 2016: Forbes Slide Show

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

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Is Your Agency Headed Downhill?

Is your agency selling to the wrong clients? Is your talent team not so talented? These may be signs that your agency is starting to falter.

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6 Tips to Use Video in Marketing

MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.

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25 Reasons to Market to Baby Boomers

Millennials are the darlings of many marketers, but don’t forget about Baby Boomers. They’re a powerful, mega group that is wealthy and influential.