Patty Odell
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4 Tips to Save Money on Marketing
Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing costs and boost ROI.
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Agencies
9 Rules to Differentiate Your Agency or Brand
Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.
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Agencies
YouTube Maintains Biggest Share of Video Ad Spending
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
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Agencies
Can a Digital Marketing Agency Make a Difference for Your Brand?
This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.
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Agencies
Coke Tries to Stop Sales Slide with “Taste the Feeling”
Coca-Cola hopes that its new campaign, “Taste the Feeling,” will spark a fire under sales, which have been flagging for more than 10 years.
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Agencies
4 Data Points for an Agency New Business Plan
This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..
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Agencies
Planning a Brand Event? 6 Ways to Hit a Home Run
Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.
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Agencies
Chick-fil-A Steps on the Social Media Gas Pedal
Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
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Agencies
3 New Job Titles for the 2016 Digital Marketing Team
As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new roles to consider.
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
