Patty Odell, Author at Chief Marketer

Tech Startups Play Growing Role with Marketers

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

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Why McDonald’s Passed on a Super Bowl Ad

Forbes.com makes the case for why the Super Bowl is not the right investment for most brands. After running a spot last year, this year McDonald’s is taking a pass.

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Steven Tyler + Skittles=1 Sweet Super Bowl Ad

This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.

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5 Insights Around Effective Super Bowl Ads

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

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Pepsi’s Super Social Bowl Marketing

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

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Coors Light’s Musical Sidewalk Experience

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

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In a First, McDonald’s Ties Sales to its App

When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales

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Bud Starts the Super Bowl Party with Schumer and Rogen

Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.

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Avocado Marketer Stresses Over 2nd Year Super Bowl Ads

Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization’s second Super Bowl spot to air Feb. 7.

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Content Marketing 2016 Crystal Ball

A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.