Amazon, Once Again, Tops the BrandIndex 10 Best-Perceived Brands
The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.
Articles by Patty Odell
Why Aren’t Childless Women Marketed to?
Childless women and marketing are like oil and water: They don't mix and childless women are wondering why marketers don’t cater to them.
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.
Mars Agency Hires Exec to Grow Reputation and Biz
Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
Publicis’ Investments in Startups Pay Off with Big Innovations
Publicis' investments in startups is starting to pay off.
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it's like to market the brand with a spend of about $140 million.
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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