Catch ’em While They’re Hot—Seal the Deal with Video
Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.
Articles by Patty Odell
Dior, IKEA, Many Others Adopting VR and AR Technologies
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
The Pressure is On for CMO’s to Detect/Thwart Disruptors
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
The Best Time to Post on Social: Report
If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here…
Shake Shack’s Edwin Bragg on the Key to its Marketing Success
Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.
Nescafé “Mug Chain” Engages 15 Million
So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media?
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
American Airlines Shows Off its Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
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