Articles by Patty Odell

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.

Despite all the conversations, insights and education around marketing to women, some brands still don't get it.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.

Marketers with in-house agencies are having difficulty keeping their creative teams energized, and are also concerned about attracting top-tier creative talent.

Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.

Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.

Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.