Patricia Odell

|  by Patty Odell

Patricia Odell is senior editor of Chief Marketer. She was the executive editor of Promo and the news editor of Direct. Prior to joining Penton Media, she was on the editorial staff of the Stamford Advocate. Her beats include retail, games & sweeps and incentive marketing.

Loyalty Beyond Reason

|  by Patty Odell

Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you