Nicole Schuman
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Digital & Technology
How to Measure Brand Reputation in the Age of AI Search
Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.
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Crisis Management
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
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Digital & Technology
How to Avoid AI-Assisted Writing Pitfalls
LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”
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Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
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Crisis Management
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
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Diversity, Equity & Inclusion
PRNEWS Live: AAPI Heritage Month: PR Experts Redefining Leadership
PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).
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Digital & Technology
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
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Corporate Social Responsibility
News Outlets Respond to AI-Generated Summer Reading List Insert
The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
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Digital & Technology
Google I/O Spells Uh-Oh for Search
This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.
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