It wasn’t enough to make Clamato virtually clam free. The Mott’s, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable

I recently spotted this headline on a convenience store billboard: “Our Coffee is Fresh or It’s Free.” Get real, I said to myself. I want it fresh or

ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

This year promises to be an interesting – if not exciting – one for marketers. A robust economy, low unemployment, and low interest rates are driving

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That’s

TradeZone, Westport, CT, has started up a new division “dedicated to ensuring flawless execution of co-marketing programs.” Called BackRoom, the new division

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would

The first thing Gaye Littell did after wrapping up Harley Davidson’s 95th anniversary blowout this summer was de-brief Harley’s staff to start planning

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing

Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising