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Consumer Marketing

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Bright and Baubly

Bright and Baubly

Posted on January 1, 1999

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing agreement to produce a brand of jewelry, key chains and hair accessories that debuts this month.

The lines will be supported by events, cost-efficient marketing programs, and promos, the companies said in a statement.

The TeenShop accessories, ranging in price from $5 to $15, will be available at Cato and select Target and Claire’s locations. Teen’s Web site (www.teenmag.com) will also feature product information and store locations.

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