Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event budgets for Fortune 500 companies, Rachel Langley took her first career leap at the […]

With Google’s AI summary, consumers are less likely to click through to websites, a Pew Research study finds.  A new Pew Research Center study confirms what retail marketers have likely known for the past year: When Google shows consumers an artificial intelligence-generated summary at the top of search results, they are less likely to click […]

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great in a deck, but they rarely correlate to true success where it matters: revenue, growth and long-term business performance. These surface-level metrics give a […]

Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.

Sergii Denysenko, CEO, MGID Remember when the tech industry was fun? Talent used to be lured in and retained with lavish campus-style offices, foosball tables, laundry services, luxury catering, and egg freezing. Fast forward to today, and 2025 has already seen tens of thousands of tech layoffs, following a staggering 150,000 last year and 260,000 […]

  Tuesday July 29, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Although this summer’s been more than scintillating sports-wise, the excitement is building as football season draws near.    FOX SPORTS, BARSTOOL TEAMING UP Fox Sports and Barstool Sports struck a broad partnership spanning college football, college basketball and […]

“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]