Calls to Return Telemarketing Jobs Continue
Union campaign pushes members of Congress to bring telemarketing jobs back home.
Union campaign pushes members of Congress to bring telemarketing jobs back home.
The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.
A combination of lead generation postcards and phone follow-up has brought in a 7% response rate for Green Tree Construction.
The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.
Over the past two years, Merry Maids has standardized its direct mail from franchisees and cut postage expenses thanks to on-demand printing.
Mailers like the U.S. Postal Service's Holiday promotional discount program for pieces using QR codes but aren't too thrilled with the idea of using priority mail.
A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.
Why postal reform may not benefit catalogers
Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was.
Direct Mail holds its own as a response generator