Shriners Launches Massive DR Campaign
Shriners Hospitals for Children has launched a nearly $20 million direct response campaign to raise awareness and promote its medical services.
Shriners Hospitals for Children has launched a nearly $20 million direct response campaign to raise awareness and promote its medical services.
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
Fraudulent telemarketing is alive and well
Donors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.
Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl
Rep. Dennis Ross (R-FL), seems to misunderstand a lot about postal reform in on his plan to fix USPS financial woes
Better compiling methods, too many email files and a stagnant economy are reasons why list prices are down
The catalog is still very much alive
The U.S. Postal Service cuts the discounts for summer mailings that use QR codes.
Social media use is exploding among retailers. How are they using it?