Articles by Kaylee Hultgren

4 Practical Questions to Ask About AI’s Marketing Applications

|  by Vikram Ramachandran

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Six Solid Brand Activations at SXSW 2024

|  by Chief Marketer Staff

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Marketing Is Not a Foreign Language

|  by Jordan Buning

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.