Kaylee Hultgren, Author at Chief Marketer

Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.

Demand Gen

Tazo Tea’s ‘Tree Corp’ Initiative Creates Green Spaces for BIPOC Communities

Inside Tazo Tea’s climate justice cause-marketing campaign designed to enhance “tree equity” for BIPOC communities.

Digital

Marketers on Fire: Twitch CMO Doug Scott

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

Demand Gen

Lexus Unveils a Concept Car Designed by the Twitch Community

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

Digital

Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

Demand Gen

Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events

To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.

Engagement

Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Profiles & Campaigns

Market Like a Mother Honorees Revealed

The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Acquisition

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Digital

Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.