How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
How ChatGPT is being applied to product marketing and ecommerce.
If facing pressure from CEOs to prove ROI, CMOs can take there steps to optimize their marketing spend.
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
January's Pulse survey provided data points on Metaverse marketing. Here's an infographic with the survey's top five date points.
How a solid customer data hygiene strategy can help yield higher marketing ROI.
How businesses can approach and communicate their DEI commitments.
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.