Joanna Gerber
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AI
7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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AI
Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.
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Marketers
Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the […]
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Marketers
AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t […]
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Marketers
How A Specialized CRM Platform Is Helping Restaurants Dig Into Audience Insights
Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often […]
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AI
Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
It used to be enough for brands to just track what their human customers were saying about them. Now they need to know what LLMs are saying about them, too. At the same time, the rise of AI has sped up every factor of digital marketing. Campaigns can be designed and launched in a matter of […]
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Marketers
AI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures.
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Marketers
One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement.
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AI
Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]
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AI
Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content
AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that.
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