Joanna Gerber
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AI
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales
Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.
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Marketers
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.
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Marketers
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.
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Marketers
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.
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Marketers
Why Custom Algorithm Company 59A Cares So Much About Offline Data
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
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AI
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
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Marketers
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
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AI
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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AI
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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AI
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
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