Joanna Gerber
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Marketers
How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust
Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.
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AI
OpenAI Says Sponsored Chats Are The Future. The Future Of Publisher Monetization Isn’t So Clear
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers?
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AI
This Creator Marketing Platform Has Gone Fully Agentic
Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.
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AI
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
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Marketers
How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
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Marketers
If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context
Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.
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AI
Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work?
“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […]
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Marketers
Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.
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Marketers
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
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AI
ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More
Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue run rate. For those less trained in finance-bro vocabulary, “annualized revenue run rate” is […]
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