Joanna Gerber, Author at Chief Marketer

AI

Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

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Data-Driven Thinking

Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending

The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.

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AI

How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

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Social

Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

AI

How Realtor.com Is Using AI Creative To Expand Its Ad Footprint

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

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Marketers

Behind NYT’s First Foray Into In-Game Advertising

Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.

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AI

AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.

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Marketers

Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

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