Joanna Gerber
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AI
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
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AI
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.
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AI
Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout
AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.
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Data-Driven Thinking
Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending
The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.
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AI
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
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Social
Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point
In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.
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AI
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.
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Marketers
Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.
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AI
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales
Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.
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Marketers
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.
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