Search

Turning Snark Into Strategy, With The Onion

No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

From

AI

This Startup Says Good Isn’t Good Enough To Win The AI Search Game

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

From

Data-Driven Thinking

Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

From

Marketers

Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

From

AI

Can AI Chatbots Run Ads Without Losing Consumer Trust?

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

From

AI

6 (More) AI Startups Worth Watching

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

From

Marketers

H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

From

Campaigns

Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.

Marketers

WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

From

AI

Why Agentic AI Is Causing Customers to Expect More and Tolerate Less

As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.