By Chris Hogg, Chief Revenue Officer, Lotame   AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]