According to Twitter and Datalogix, a company that measures the offline impact of online ads, the impact of promoted and organic tweets on offline sales can be measured
Health care reform is a complex beast whose consequences have yet to be fully felt by its many stakeholders, including those in the business of health insurance lead generation. To get a better idea of how the Affordable Care Act has impacted and will impact the industry, we spoke with Bill Daniel, president and CEO…
If you thought YouTube would idly sit back and allow Instagram (i.e., Facebook) and Vine (i.e., Twitter) to fight over the short-form video pie by themselves, think again. The biggest online video property in the land is introducing the world to MixBit, its own video creation and editing app. An iOS version of the app…
Google recently gave Gmail users a new-look inbox
Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll…
Unified, a cloud marketing technology company, has churned out an infographic detailing the history of social advertising, a market that’s only existed for about eight years. According to BIA/Kelsey, social ad revenue in the U.S. is expected to hit $6.1 billion in 2013, up nearly 30 percent from $4.7 billion in 2012. By 2017, this…
By Michael Weissman, chairman and CEO, SYNQY Corp. To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It's a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand's presentation, marketers resort to enticing…
Should you be putting effort into Foursquare or Yelp? The answer for small businesses is simple: both. But it’s worth noting that one of those platforms is hotter than the other. According to Fast Company, Foursquare topped 33 million user-generated tips on its location-based platform last month, which reflects a year-over-year increase of about 65…
QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling…
ExactTarget, a marketing solutions company, has put together an infographic to help marketers know what the coming months should mean for their holiday email marketing campaigns. Those who think it’s way too early to start thinking about, planning for and sending emails about the winter holidays should know that some retailers are already ahead. Here’s…
