2012 PRO Award Finalist: Arnold Worldwide for Vertex Pharmaceuticals

|  by Brian Quinton

Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested. New York City was selected as a…

Automotive Events Goes Beyond the Ride-and-Drive

|  by Brian Quinton

It's still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

|  by Brian Quinton

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and…

Peapod Tries On Tesco’s Mcommerce Approach

|  by Brian Quinton

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.