2012 PRO Award Finalist: MSL New York for Procter & Gamble

|  by Brian Quinton

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are "parking lot pros" at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

|  by Brian Quinton

Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.

2012 PRO Award Finalist: Hilton Hotels & Resorts

|  by Brian Quinton

Hilton Hotels & Resorts launched "Hilton Huanying" ("Welcome to Hilton") to attract the growing numbers of Chinese tourists. Amenites such as Chinese-language TV channels and in-room tea kettles were important, but the PR included a University of London white paper on Chinese tourism that got more than 250 downloads from the Hilton site.

2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

|  by Brian Quinton

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost,…