2012 PRO Award Finalist, Best Creative: Grey Alliance for Canon USA

Posted on by Brian Quinton

In Canon's "Project Imagin8ion" Grey designed a promnotion that asked users to send in evocative photos to inspire a short film produced by Ron Howard and directed by his daughter, Bryce Dallas Howard.  The campaign produced 100,000 submissions and a TV spot featuring the eight selected by Howard for the script. Tactics included earned media, a YouTube takeover and digital ads. Festival showings of the film, "When You Find Me", included "Frame your Imagin8ion" street promotions. 

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Put your best marketing of 2020 in the spotlight and enter your campaign in one (or more!) of 46 categories. Click here to submit.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board