2012 PRO Award Finalist, Best Creative: Grey Alliance for Canon USA

Posted on by Brian Quinton

In Canon's "Project Imagin8ion" Grey designed a promnotion that asked users to send in evocative photos to inspire a short film produced by Ron Howard and directed by his daughter, Bryce Dallas Howard.  The campaign produced 100,000 submissions and a TV spot featuring the eight selected by Howard for the script. Tactics included earned media, a YouTube takeover and digital ads. Festival showings of the film, "When You Find Me", included "Frame your Imagin8ion" street promotions. 

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CHIEF MARKETER 200