2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo

Posted on by Brian Quinton

Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day. Two of the cubes were placed in an open space on New York's High Line park, where a roller rink was created around them. Three others traveled to various festivals and events around town. All sold four categories of clothing, and all were illuminated from within at night for visual impact.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200