2012 PRO Award Finalist, Best Creative: Arc Worldwide/Leo Burnett for MillerCoors

Posted on by Brian Quinton

To appeal to a 21-30 demographic that doesn't take hunting too seriously, a Keystone Light campaign inserted randow "hunter orange" cans in its packs, and included on-pack cutouts for mounting the trophies. Fans began buzzing about "bagging" an orange Keystone in social media, as well as designing their own cardboard trophy mounts and even offering to sell orange Keystone cans on eBay.

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by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

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